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SECTION 1: RESPONDENT PROFILE
Q1. Primary role (Select all that Applies)
*
Exhibition organizer
Convention / conference organizer
Live entertainment / touring promoter
Corporate / institutional event organizer
Intermediary / aggregator
Other
Q2. Organization base
*
Jordan
GCC
Rest of MENA
Europe
Asia
North America
Q3. Event types organized (Select all that Applies)
*
Trade exhibitions
Business conventions / congresses
Corporate events
Live entertainment
Hybrid / mixed-use
Q4. Typical largest event size
*
<500
500–1,000
1,000–3,000
3,000–5,000
5,000+
SECTION 2: DECISION PROCESS & MARKET FAILURE POINTS
Q5. When Jordan is not selected, at what stage does it usually fall out of consideration?
*
Very early (before venue discussions)
Mid-stage
Late-stage (shortlisted but not selected)
Varies by event
Not applicable
Q6. In your view, a new exhibition & convention center would primarily address:
*
A core constraint limiting demand
One of several contributing constraints
A visible symptom, not the root problem
Not a material constraint
SECTION 3: VENUE MODEL & OPERATING LOGIC
Q7. Which venue model is more viable for Jordan?
*
Exhibition-only (standalone halls)
Multi-use (exhibitions + conventions + live events)
Convention-led with limited exhibition space
Depends on management and programming
No strong preference
Q8. Why? (select up to TWO)
*
Better year-round utilization
Revenue diversification
Lower operational risk
Easier to program and sell
Easier to attract international demand (exhibitors and organizers)
Better aligned with market demand
Q9. For the first 5 years, which operating model feels most realistic?
*
Anchor-led (few large events)
Continuously programmed, multi-use
Hybrid
Unsure
SECTION 4: DESIGN, QUALITY & NON-NEGOTIABLES
Q10. Importance when selecting a venue (Not important → Very important):
Hall size and flexibility
*
Not important
Very important
Sustainability credentials
*
Not important
Very important
Accessibility for persons with disabilities
*
Not important
Very important
Natural daylight in convention spaces
*
Not important
Very important
Digital / hybrid readiness
*
Not important
Very important
Cost competitiveness
*
Not important
Very important
Location and logistical needs
*
Not important
Very important
Proximity of hotels and content for exhibitions and delegates
*
Not important
Very important
Q11. Which would be a deal-breaker if missing? (select all that applies)
*
Sustainability standards
Accessibility compliance
Daylight in main convention hall
Digital infrastructure
None
SECTION 5: PRICING EXPECTATIONS – INDICATIVE RANGES
Indicative ranges only, for analytical modeling purposes.
Q12. Exhibition hall rental (daily, per sqm)
*
Below JOD 10
JOD 10–15
JOD 15–20
JOD 20–25
Above JOD 25
Depends on event / season
Q13. Main convention hall (plenary) – daily rental
*
Below JOD 15,000
JOD 15,000–25,000
JOD 25,000–40,000
Above JOD 40,000
Delegate-based preferred
Q14. Delegate package (venue + F&B per delegate/day)
*
Below JOD 35
JOD 35–50
JOD 50–70
Above JOD 70
Service-dependent
Q15. Food stall / F&B booth rental (daily)
*
Below JOD 500
JOD 500–1,000
JOD 1,000–1,500
Above JOD 1,500
Revenue-share preferred
Q16. At these prices, Jordan would be:
*
Regionally:
Very competitive
Competitive
Neutral
Uncompetitive
Q16. At these prices, Jordan would be:
*
Internationally
Very competitive
Competitive
Neutral
Uncompetitive
SECTION 6: DEMAND CREATION VS REALLOCATION
Q17. Please indicate agreement (Strongly disagree → Strongly agree):
The venue would mainly reallocate events within Amman
*
Strongly disagree
Strongly agree
The venue would unlock events not currently possible in Jordan
*
Strongly disagree
Strongly agree
The venue would attract new international events
*
Strongly disagree
Strongly agree
The venue would stimulate domestic demand
*
Strongly disagree
Strongly agree
Q18. New demand would primarily be:
*
Domestic
Regional / inbound
International
Balanced mix
SECTION 7: EVENT FREQUENCY & BOOKING POTENTIAL
Q19. How many events would your organization realistically place per year at a suitable venue in Jordan?
*
1
2-3
4-6
7-10
10+
Q20. What is your typical booking horizon? (Range of answers – up to 6 months, 6-12, 12-24, 24+…)
*
Up to 6 months
6 – 12 months
12 – 24 months
24+ months
SECTION8: SPACE, DURATION & SERVICES
Q.21 Typical duration of your main event (excluding build-up)?
*
1day
2 days
3 days
4-5 days
6+ days
Q22. Which additional services would you typically purchase from the venue?
*
AV / production
Furniture & fit-out
Catering
Digital / hybrid services
Branding / advertising / rigging
Storage
None – external providers preferred
Q23. Approximately what share of your total event budget is typically spent on venue-provided services? (Range of answers – up to 20%, 20-35, 35-50, 50%+)
*
Up to 20%
20 – 30%
35-50%
50%+
SECTION 9: MARKET ACCEPTANCE & FAILURE RISKS
Q24. Overall, do you support developing this venue?
*
Strongly support
Support with conditions
Neutral
Oppose
Strongly oppose
Q25. What could cause this venue to underperform or fail? (select up to THREE)
*
Poor management/operator
Overpricing
Weak demand activation
Misaligned scale/design
Accessibility/connectivity
Weak regulatory environment and institutional coordination
Regional competition
Q26. Any final comments? (Optional)
Submit
